Know your ad spend actually pays off.
Enter your spend, CPC, conversion rate, order value, and margin. Get projected ROAS, customers, cost per acquisition, net profit, and the ROAS you need to break even.
Your numbers
Projected return
Profitable at these assumptions
ROAS
3.00×
Revenue per $1 spent
Net profit / mo
$4,000
After ad spend & COGS
ROI
+80%
Return on ad spend
- Estimated clicks
- 2,000
- New customers
- 60
- Revenue
- $15,000
- Gross profit
- $9,000
- Cost per acquisition
- $83
- Break-even ROAS
- 1.67×
Estimates use your own inputs: clicks = spend ÷ CPC, customers = clicks × conversion rate, profit = revenue × margin − spend. They're a directional model, not a guarantee.
The math behind a media-buying budget
Before you scale spend, know what it returns. This is the same model we use to pressure-test a client's paid channels.
ROAS & ROI instantly
Revenue per dollar, profit-based ROI, and net monthly profit recalculate live as you adjust any input.
Profit, not just revenue
Margin is built in, so the result reflects money you keep, not a flattering top-line number.
Break-even & CPA
See the ROAS you need just to break even and your projected cost to acquire each customer.
Your numbers only
No invented benchmarks. Every figure is plain arithmetic on the assumptions you enter, so it's defensible.
The calculator shows what the numbers could do. Turning a projection into real, tracked returns, the targeting, creative, and daily optimization, is what our media-buying team does all day.
More free tools
See all →Marketing Personality Quiz
8 questions, 60 seconds
Find out which of five marketing personalities runs your business, see your four growth meters, and get the two fixes that matter most.
Try it freeSEO Audit
Instant graded website analysis
A graded report on on-page SEO, performance, mobile, social, and security, plus the fixes that matter most.
Try it freeContent Calendar Generator
Weeks of posts, planned in seconds
A tailored, platform-native content calendar, titles, briefs, hashtags, and CTAs, exportable to CSV.
Try it freeWhat Can I Automate?
Audit any workflow for automation
Every step tagged fully automatable, partly, or human-required, with tools, triggers, and hours saved per month.
Try it freeSOP Generator
Messy process in, clean SOP out
Turn a verbal process description into a documented SOP, roles, steps, quality checks, and exceptions, in Markdown.
Try it freeCopy Teardown
Brutal critique of emails & landing pages
Your cold email or landing page graded A–F against a framework, worst lines quoted, rewrites included.
Try it freeAd Creative Analyzer
Score your ad creative for conversion
Paste your ad's headline, copy, CTA, and visual to get a conversion scorecard, the red flags hurting performance, and rewrites, judged for your platform and objective.
Try it freeWebsite Cost Estimator
Instant project price range
Pick your page count, features (CMS, e-commerce, integrations, SEO), and timeline to get a transparent cost range, a delivery window, and the plan you fit.
Try it freeWorkflow Designer
Node-by-node n8n / Zapier / Make designs
A problem statement becomes a concrete automation blueprint, trigger to final action, with a shareable diagram.
Try it freeWant these numbers to be real?
We build, run, and optimize paid campaigns with every dollar tracked to revenue. Free 30-min strategy call, no commitment.
Let's Talk