The Technical SEO Checklist We Run on Every Site

Great content on a broken foundation never ranks. Before we touch keywords for a client, we run a technical audit that catches the issues quietly throttling their growth.

Crawlability and indexation

Check that important pages are not blocked in robots.txt, return 200s, and are not accidentally noindexed. Submit a clean XML sitemap and watch coverage reports for excluded pages.

Orphan pages, those with no internal links, are invisible to crawlers. Every page worth ranking needs at least one descriptive internal link pointing to it.

Site architecture

Aim for a flat structure where any page is reachable within three clicks of the homepage. Logical, keyword-aware URL paths help both users and crawlers understand hierarchy.

Speed and Core Web Vitals

Compress and lazy-load images, defer non-critical scripts, and serve modern formats like AVIF and WebP. Measure with field data, not just lab scores, real users are the judges Google listens to.

Structured data

Mark up organizations, articles, products, FAQs, and breadcrumbs with JSON-LD. Rich results lift click-through rates even when your ranking position does not change.

The takeaway

Technical SEO is not a one-time project; it is hygiene. Audit quarterly, fix regressions fast, and your content gets the fair shot it deserves.