Schema Markup for Local Businesses: A Practical Guide

Schema markup is code that describes your page to search engines in a language they fully understand. It does not change what visitors see, but it can change how your listing appears in search, with star ratings, FAQs, and business details.

Start with LocalBusiness

The LocalBusiness type carries your name, address, phone, hours, and area served. For clinics, the more specific MedicalBusiness or Dentist types are stronger signals.

Add FAQ and Review schema where honest

FAQ markup can surface your answers directly in search. Review and aggregate-rating markup can show stars, but only mark up reviews that genuinely exist on the page, fabricated ratings risk a penalty.

Validate before you ship

Google's Rich Results Test confirms your markup is valid and eligible. We validate every page's structured data as part of launch.

The takeaway

Schema is low-effort, high-leverage. Describe your business accurately in structured data and you give Google every reason to feature you.