The first month with an agency sets the tone for the whole relationship. Here is what good looks like, and the warning signs that it is not.
Discovery before doing
A serious partner spends the early days understanding your business, goals, and numbers before touching a campaign. Activity without understanding is a red flag.
Clear reporting from day one
You should know exactly what is being measured and where to see it. Vague promises and dashboards you cannot access are warning signs.
Quick wins and a longer plan
Good teams fix the obvious leaks fast while building toward the bigger strategy. You should feel momentum without being promised miracles.
The takeaway
Judge the first 30 days on understanding, transparency, and honest expectations, not on flashy promises.
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Nikunj Chugh
Marketing and AI Specialist, Hashtag Consultancy